10 Not-So-Obvious Ways to Promote Your Web site - Place URL in...
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8. Place URL in any yellow book advertising you already do.
I once knew of a company who was spending $90,000 in yellow page advertising, across numerous books in the area, and included front yellow book cover ads as well as full-page, full-color ads throughout the yellow pages. Not once did they mention their Web site, which has been on the Net for many years. The company surprisingly saw no value to it.
Whether placing full-page ads in your local yellow pages, or only paying for a bold listing in the white and business yellow pages of your local directory, consider leaving open one line for your company’s Web site address. Because you are already paying for the directory advertising, this is one particular place you definitely do not want to overlook.
9. Write articles for use in newsletters and other Web sites.
You can dramatically increase your Internet visibility when you write expert articles about your field and distribute them as free content for other article directories, e-mail newsletters and other related Web sites. At the bottom of each article written, request a link back to your Web site and a one-line description of what you offer. This is an effective viral marketing approach.
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