10 Not-So-Obvious Ways to Promote Your Web site - Issue press releases...
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5. Issue press releases.
When your business has a newsworthy event, send press releases to print and online periodicals. Use these opportunities to mention your company’s URL near the bottom of each news release. There are many online PR Web sites, including PRWeb.com, PRWire.com and others you may use to promote something exciting happening within your company.
6. Promote your site in mailing lists and news groups.
The Internet offers hundreds of targeted e-mail based discussion lists, chat rooms and news groups made up of people with very specialized interests. Spend at least one hour each week searching for groups where a conversation is taking place. Do not use aggressive marketing and overly plug your company, even if you see some people doing so. Instead, add to the discussion in a helpful way and let the signature at the end of your e-mail or post message do the marketing for you. People will gradually get to know and trust you, visit your Web site, and do business with you.
7. Ask visitors to bookmark your site.
It seems so simple, but make sure you ask visitors to bookmark your Web site. Use a text link or graphic on the homepage of your Web site.
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