10 Not-So-Obvious Ways to Promote Your Web site
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It is interesting to think that out of the numerous ways in which business owners can advertise their products and services, many of them neglect to place their company’s URL in the very advertising they are already paying for.
Sometimes simply placing their Web site URL in their paid advertising is not that obvious. Here are 10 not-always-so-obvious ways to promote your Web site.
1. Include your URL on business cards, stationery, brochures and other literature.
As silly as it may seem, this no-brainer is often overlooked. You’d be amazed how many business owners either forget to place their URL on their business cards or don’t think doing so is all that important. Be sure when printing your company’s promotional and marketing materials, to leave off the http:// part and include only the www.domain.com portion.
2. Don’t neglect e-mail and e-mail newsletters as a way to bring visitors to your Web site.
Utilize the signature file option (company name, address, phone number, URL, e-mail address) in your e-mail program. Many business owners sign their e-mails with just their first name, nothing more. Moreover, many business owners still send and receive business-related e-mails using a free e-mail account or their ISP’s email, like Hotmail, Yahoo, or Ameritech, rather than using their corporate e-mail account – another free Web site promotion tool.
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