10 Killer Ways To Make Your Online Testimonials More Believable
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Can you answer this question? What separates a good, well-crafted sales letter that sells products like crazy from one which doesn't?Most inexperienced marketers would argue that it's the headline that separates a good sales letter from one which couldn't sell water to a dehydrated plant!
And while the headline does indeed play an important role (along with other conversion factors), a well-documented testimonial will certainly help in closing the deal!
Why are testimonials so important? One word, Credibility.
Testimonials are important because they provide documented proof that your customers are satisfied with your product or service. In addition, if a first-time visitor is skeptical when she arrives on your website, your testimonials just might be the thing that motivates her to whip out her credit
card to place an order on your website as opposed to your competitions'!
So to help you increase the possibility of closing more sales while "one-upping" your competition, here are 10 easy ways to make your online testimonials more believable.
Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
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