10 Easy Steps to a Useable Website - Think of it...
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Think of it this way. How effective could you get your point across if you were talking Swahili. Your code is no different. Why make it difficult for the search bots to index your content.
5.Do not use Front Page, Dreamweaver, or any other WYSIWYG editor.
While accurate, MS Front Page, for example, makes it easy for just about anyone to throw up a web page it doesn't take W3C compliancy into account Hence the code it outputs is an absolute train wreck. This is terminal for your website as you need a strong code base (foundation) or your site will never stand up to the competitions.
6.Don't design in Flash
Seemingly technical in nature or "neat" perhaps flash animation only serves to distract visitors from what they came to your site for in the first place, your product or service. Your services are what visitors are interested in not a blinking, noisy, website. Flash also creates major problems with getting it properly indexed. There is no way for the search engines to extract content from your website as it is all contained with in the swf. If you absolutely must have a flash page it is imperative to offer an HTML version as well.
7.Easy on the eyes
Graphical elements play a huge role in a website design as well. You need to make sure you don't have any extreme contrasts between colors and that you don't use really bright colors as they are quite hard on the eyes. Your logo or brand should be clearly displayed on the home page and in more than one place.
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