10 Easier Ways Than SEO To Get Web Site Traffic
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Everyone wants "organic" or "free" traffic, but itís a full time job to try to keep on top of the search engines changing rules.Instead, if you build a good content-rich site and do the things on this list, youíll get traffic and help your ranking at the same time.
1. Use Pay-Per-Click (PPC) - Get traffic in an hour with PPC. Google and Overture (now Yahoo). Don't bother with others until you make these two work. The key to this is to know your visitor value, bid on hundreds of key words and phrases and split test your ads and track each key word, phrase or ad separately.
2. Distribute Your Content - write articles of value to your target market. Distribute that content for other webmasters to use on their sites as long as they keep the link back to you in a "resource box" at the end of each article. Distribute your articles through article directories, ezines, and distribution services. The key to make this work is valuable content.
3. Submit Press Releases - submit electronic press releases frequently with news of interest to the media and your target market. Since press releases are news, if they get picked up, it will be quickly and you may get hundreds of links back to your site this way. Key to make this work: write 300 - 500 word releases, include a link back to you, and have them written and distributed by experts who know how to optimize each release for key words (not typical PR firms).
4. Set Up a Blog with RSS - to be effective, blogs must have frequently updated content. Base yours on information helpful to your customers, not sales pitches.
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