Your Top 10 SEO Don`ts - SEO Do Nots Eight Through Ten
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SEO Do Not Number Eight: Do Not Redirect Without A Good Reason
There is only one time that it is okay to redirect a user. That is when the content has genuinely been moved. Do not use one site to reel in your viewers, then send them to a second site. This is extremely deceitful and if a search engine catches you doing it, it will penalize you.
SEO Do Not Number Nine: Do Not Use Invisible Keywords
Invisible keywords, either in a meta field or embedded into your site, are a bad idea. The search engines do not want you showing them something that your users do not see. You will be lowered in the rankings or worse, banned from the search engine. This includes tactics like putting words in your footer that are the same color as your footer.
SEO Do Not Number Ten: Do Not Expect Your Menus to Count
Sure, you have a great set of menus that are extremely useful to your human end users. When it comes to search engines, however, you will find them to be a really big problem. They will not be counted at all. They are not considered keywords at all. On the bright side, you can easily remedy this with a site map page on your site. So think of it as a mixed blessing, since you will get better indexing with a site map, too.
There you have 10 of your most important search engine optimization do nots. Yes, a lot of them are about walking a fine line, but you can do it. In general you need to keep your eyes on one basic question: is this tactic designed to trick either my end users or the search engines?
If the answer is yes, then you should probably not use that tactic. You canít really scam search engines, at least not for long. It is better to be safe then it is to be sorry. Getting back a ranking will take you months.
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