Your Top 10 SEO Don`ts - SEO Do Nots Five Through Seven
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SEO Do Not Number Five: Do Not Rely on a Section Behind a Log On Screen
If it is not accessible to a normal user without a log in, then a search engine can not get to it. They do not have a way to access it.
Sorry if you have a pay-for-content model going on. You will be at a distinct disadvantage in the SEO game. Just try to build a lot of links to the freely available content or to your main page. You may not think that this is fair, but it is fair to end users. They do not want links to content that they can not access.
Search Engine Optimization Do Not Number Six: Do Not Use a Search Engine Unfriendly Site Design
If a crawler has a problem getting to your content, it will not count. What kinds of things cause a problem? Well, flash intros and frames are two common issues.
This means that you should avoid frames in your design at all costs. You should also keep flash embedded into a page. If you lead with flash, you run the risk of the whole site not being indexed. If your design concept really requires this intro, then just be aware of your possible problem.
SEO Do Not Number Seven: Do Not Believe the Rumors About AdWords or AdSense
There are a lot of crazy rumors that float around about using AdSense and how it impacts your organic rankings. Having an account for paid ads does not affect your organic rankings in any way, positively or negatively.
Yes, if you use Google AdWords, then you may get some extra views, but that is not because of a higher ranking in the search engines. It will be because of clicked links, and an increased visibility on the whole. On the bright side, it also means that you do not have to pay to get your rankings. Organics and paid are always kept separate from each other.
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