Your Top 10 SEO Don`ts - SEO Do Nots Two Through Four
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SEO Do Not Number Two: Do not pile on the keywords when they do not belong
Keywords are great, when they are relevant and only used naturally. If you load up a piece with every keyword that you can think of and you put them in a half-nonsense sentence, you will not get anywhere.
It is best to choose two to three keywords to use in a 300-word piece, or five in a longer, 700-word piece. Always keep them relevant, and that means directly relevant, not peripherally so. Using headphones as a keyword for a piece on iPods is a good idea. Using it for a piece on PC accessories could be a stretch. Just use your best judgment.
SEO Do Not Number Three: Do Not Use a Paid Link Service or Link Trade Site
Using a paid link or a link trading service can give you a bad reputation. This is a lot like number one, or you end up with a variation of number one. Only a link to you from the wrong site can be devastating. Granted, this is annoying, since you can not always control it, but it is better not to invite trouble if you can avoid it.
Yes, some of these sites, and their users, can be very useful and may have good intentions. One bad apple can ruin the crop, however. It can also ruin your rankings. Remember, it is not just an issue of who you link to, it is about who links to you. Drawing the wrong kind of attention to your site can be a bad idea.
SEO Do Not Number Four: Do Not Duplicate Your Content or Use Duplicated Content
Using duplicate content, or letting yours be reprinted, lessens your value. Search engines value unique content. This means that you need to take the time to write it, and donít let people copy it freely.
Again, that may be impossible to control, but it is easy to discourage. Start with a copyright notice and statement. It is a good deterrent for a casual copier. If you come across duplicate content, ask the site owner to take it down.
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