You Have the Keywords, You Have the Website, but Do You Have the Strategy? - To begin with...
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To begin with, you need to truly understand keywords in order to use them properly. A keyword is a word that is used to describe your website and would therefore be used when searching for your site. Similarly, keyword phrases, or key phrases are groups of words that are used to describe your website.
For those web designers who have been designing for a while, keywords are the words that you used to use for creating meta tags back when meta tags still had any real application.
Your keywords should not only be search words, but should also be a good reflection of the content of your website. They shouldn’t simply be random words that in no way relate to your site and what it represents. Even if you think that these keywords would generate a lot of traffic, if they do not lead to a site that has to do with what they imply, then the traffic they generate will be useless; the visitors won’t stick around long enough to even see the color of your background. In fact, if your keywords have nothing to do with the content of your site, then you’ll likely find that your search engine ranking falls quite dramatically, instead of rising or maintaining its position.
The number of keywords and key phrases used in each of your web pages should never exceed twenty one or twenty two uses. You can use two keywords or key phrases in one web page, but just make certain that your combined use of the two of them does not exceed twenty one or twenty two times.
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