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SEARCH ENGINE TRICKS

You Have the Keywords, You Have the Website, but Do You Have the Strategy?
By: Mark Nenadic
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    2007-01-09

    Table of Contents:
  • You Have the Keywords, You Have the Website, but Do You Have the Strategy?
  • To begin with...
  • Also, make sure...
  • Finally, make sure...

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    You Have the Keywords, You Have the Website, but Do You Have the Strategy?


    (Page 1 of 4 )

    When you’re a webmaster who cares a lot about the quality of your websites, you put a great deal of time and effort into them to make sure that they’re absolutely perfect.The odds are that this includes a complete search engine optimization strategy, which has to do with placing the right keywords into your content the right number of times.

    Of course, the first thing you need to accomplish this is to have the right keywords. Not as easy as it may sound at first. There are many different elements that need to be considered when you’re coming up with your search engine optimizing keywords.

    Keywords, the words and phrases that people type into the search field of a directory or search engine to find websites on the internet, should be scattered periodically through every page of your website. However, knowing what words to use is only the start of things. You’ll also need to consider:

    * How many different keywords you should be using for each web page.

    * What your keywords say about your business, and if they would realistically be used by someone searching for your site.

    * How many keyword phrases should be used in any given web page.

    * What are your word phrases and how have you separated them from your keywords.

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