Write SEO-Perfect Articles - Content vs. Keywords
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Even if you’re naturally given to using words and you’re incredibly creative to boot, writing Web-based content isn’t easy. It can take a long time to put a single piece of content together that’s easy to read, interesting and factual for your audience. Throw in keywords and search engine optimization, and suddenly it may all seem like too much.
Writing for the Web isn’t like other types of writing. When you’re creating content for online use, it’s time to think not in terms of interesting ideas but great keyword phrases. Your content and keywords should never be in opposition to each other. Instead, make sure they’re dependent upon each other. One should exist only because the other does; that’s the trick of writing SEO-perfect articles.
When writing keyword-rich content for the Internet, it may be necessary to change your existing writing style. Instead of building your articles around a certain theme or idea (search engine optimization, for instance), consider two key phrases from which all your ideas and content can then spring (ex. Writing for the Web and Achieving Great SEO). Use these two key phrases throughout your article to create rich, Web-friendly content.
If you build your article around these rich keyword phrases, achieving SEO should start to come naturally. Remember to keep all of your content cohesive, simple and easy-to-read no matter the subject matter, no matter what words you’re using. Remain accessible to remain relevant (and readable) to audiences.
Make use of keyword density calculators (you’ll find many of them online which are free to use) to rate your keyword usage for any page of your site. Remember that you want to achieve a good density but not too good, so the search engines don’t discount your pages as spam. Very high density will be discounted by search engines as unreadable, which is the last thing you want for your site. If you maintain a strong keyword density of 3 to 7 percent, your site will be in a good position to reap all those traffic rewards.
Next: Achieving SEO Perfection >>
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