Wise Words: Analyse Keywords For Better Website Positioning - If keywords are...
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* If keywords are correct for the niche of the page concerned.
* Competitiveness of keywords and the strength of the competition.
* If sites ranked for particular keyword searches are really competitors or have any relationship to the area in which you compete.
OK, now's the time to hit you with a big one – Latent Semantic Indexing otherwise referred to as Latent Semantic Analysis. Gosh where did that one suddenly come from? Well it's possibly too much to adequately detail in this brief article, but worth mentioning nevertheless. If you want to get serious about your keywords and SEO in general, then some additional research around LSI will do you the world of good. Wikipedia lists LSI as a "technique in natural language processing, in particular in vectorial semantics, of analysing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms". Well no one ever said it was simple, but basically from a search engine performance point of view we are interested in the relationship, grouping, positioning and variation of terms. Occasionally the right mix can just be stumbled across but most web designers wouldn't really be aware they'd got it right or wrong. First understanding and then using this mix intelligently can set your pages leagues ahead of the competition.
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