Will Microsoft Lose The Browser Wars?
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Until recently, software giant, Microsoft's Internet Explorer Web browser enjoyed a relatively unchallenged position as the most popular Web browser in the world.
Despite lawsuits and charges of unfair competition from the likes of Netscape and others, Microsoft dominates browser software with over 90% market share.
Microsoft's dominance of the browser market stems mainly from the simple fact that the majority of computers get delivered with Microsoft Windows as the default operating system.
Internet Explorer (IE) comes standard with all Windows software and, thus, virtually everyone automatically gets the IE browser.
By default, Microsoft owns the browser market because they catch consumers early, get them conditioned to using the IE software, and, until recently, no other software offered a compelling enough reason to switch.
However, with a seemingly endless rash of security problems, consumers started looking elsewhere for alternative Web browser options.
This consumer demand may well spell the end of Microsoft's dominance in the browser marketplace.
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