Why is GOOGLE Butchering SERP Titles and Descriptions?
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Is GOOGLE Butchering SERP Titles and Descriptions or Testing Algorithm Changes?
I have just checked SERP Titles and Descriptions for several of my Sites and have come away very disturbed by a new trend.
It appears GOOGLE has reverted to DMOZ anchor text for SERP Titles and included all header image “alt” text in the descriptions.
These SERP listing methods will hit W3C validated Sites with graphical header components the hardest and encourage “alt” text keyword loading, instead of being image descriptive.
My SERP listing just went from:
“Mountain Eagle Marketing - Advanced Custom Web Design, Marketing and Website Financing, Houston Texas”
To the “Fresh” GOOGLE Listing”:
“Mountain Eagle Web Design and Consulting
MEM Logo, Mountain Eagle Marketing Header. ADVANCED CUSTOM WEB DESIGN AND MARKETING.
Horizontal Line 425px. Vertical Line 1340px, Custom Website Design, ...”
DMOZ Listing:
"Mountain Eagle Web Design and Consulting - Web design, consulting, graphics, marketing, and search engine submission. Located in Houston, Texas, United States."
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