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SEARCH ENGINE TRICKS

Why Top Search Engine Placements Never Move?
By: Developer Shed
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    2004-01-20

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    Why Top Search Engine Placements Never Move?
    by Martin Lemieux

    #1 question when it comes to web advertising is how do I get
    top 10 search engine placements for the terms I wish to aquire?

    Without getting into how to aquire #1 placements (Since there
    are virtually 100's of articles explaining these techniques),
    let's instead look into how companies who do end up aquiring
    them, never seem to loose them...

    1st you must understand that search engines all over the world
    are battleing what seems like a never ending war to be able to
    provide the ultimate best results for a search.

    So since this is true, search engines are consistently
    upgraded in order to improve their results. With upgrades come
    new content, with upgrades come loss of placements as well.

    We all are consistently updating our sites to better fit
    search enignes results but at the same time, the top search
    engines are telling us to simply provide great relative
    content for your visitors. So why then do we ignore their
    wishes?

    See what I've found through many up's and down's is that I had
    the ability to get the top placements all along. It was right
    under my nose the whole time.

    Here it is... are you ready?...

    Create your content for what you're after and foget it! Move
    on, attack something else.

    See, the reason why so many top companies never lose their
    precious placements is because they create very good content
    and then leave it up to search engines to find it, re-find and
    again re-find the same content.

    Here's what happens. The 1st time a search engine finds your
    content, they archive your information and keep going. Now
    that they have it archived, they come back time and time again
    to see if they can still provide viewers with that
    information.

    If by chance you changed it in any way, search engines will
    ultimately have to re-archive the information again and start
    all over. This in turn is like "loosing interest" in your
    information at that time.

    So a good rule of thumb is to leave your content the way it is
    in order to let search engines to have the opportunity to
    archive, double check and maybe tripple check your content
    relavance.

    I guarantee you if you create it and forget it, create more
    and forget it and stick to that strategy, your bound to hit
    your target.

    Keep up the good work!

    About The Author:

    Martin Lemieux
    Founder and President of Smartads.

    http://www.smartads.ca & http://www.smartads.info
    Here to provide you with effective web design &
    web advdertising services.

    To read more of Martin's articles and get these weekly tips,
    Sign up here: http://www.smartads.info/newsletter

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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