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Why Pay-Per-Inclusion Search Engines are Dying
By: Developer Shed
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    Why Pay-Per-Inclusion Search Engines are Dying
    by John Lynch

    A Pay-Per-Inclusion search engine is a service in which
    a search engine charges you a certain amount to spider
    and include your website in its database. For this fee,
    regular repeated spiderings are guaranteed, so you are
    sure to be indexed.

    However, rankings are not guaranteed. These pages have
    no advantage over any page submitted for free. A few
    years ago, pay-per-inclusion search engines such as Inktomi,
    Altavista, Ask Jeeves and Yahoo were introduced.
    However, they have failed badly and have lost traffic to

    Why Google is Tops

    Google built the LARGEST search engine database because
    it refused to adopt the pay-per-inclusion model. By allowing
    every website to submit its pages free, it built an enormous
    database of websites. Good news for everyone searching
    Google’s database!

    Google’s competitors were unable to deliver the same results,
    partly because they had fewer websites to choose from.
    If you charge for entry into a search engine, you eliminate
    over 90% of the websites on the Net which cannot justify
    such a fee.

    What the pay-per-inclusion search engines did not understand
    was that their real customers were the ADVERTISERS and
    not the searchers. Nor were the websites the customers of the

    The advertisers pay the search engines, so they are the customers.
    Google recognised this and decided to keep the advertisers happy
    by providing a large database of websites. This large database
    became well known and it attracted great numbers of searches.
    These searches were exposed to the advertisers’ products and
    the searches led to good sales. To make this most efficient,
    search engine submission must be free.

    Search Engine Model is Similar to Television

    This is all similar to television where programmes are made for
    the masses and given away free. Then the advertisers step in
    and make the money! As a search engine survives by the quality
    of its search results, surfers and sites flocked to Google making it
    the number one search engine.

    Why the Death of Pay-Per-Inclusion SE’s is Good for Small Sites

    Only large quality SE databases can fulfil the needs of surfers. Your
    relationships with the search engines is one of mutual benefit. You need
    the traffic and the search engines provide the quality content.

    Therefore by creating good websites with quality content and submitting
    them free to the search engines, you are both winning. There is no need
    to spend enormous amounts on search engine submission and optimisation.
    All you need to do is create good websites with the appropriate keywords
    for your pages and everything else will take care of itself.

    Of course, this is where we were at the beginning of the Internet revolution,
    except certain search engines got too greedy and thought they could cash
    in on unfortunate small website owners!

    © John Lynch

    ( For a review of Site Build It – the leading website and store building
    software package which encourages good content for high search engine
    rankings go to:

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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