Why Google Web Accelerator Is (Very) Bad For Your Business - What if you...
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What if you posted a wrong price by mistake, but Google got it cached before you corrected it? That's could be a lot more complaints from those seeing the cached site long after you've fixed it and posted an apology.
There are countless scenarios of how this could truly create mountains out of molehills. And the problems that are already mountains? Let's just say you might want to invest in some oxygen tanks. Let's take a look at the 2nd reason.
#2 If you use Analytics, you're going to miss a lot of data. And that's bad. Think about it. If people are being fed a cached version of your site, they're getting it from Google's servers. Not yours. In other words, all activity is taking place where you cannot see it or track it. How are you going to know what is or isn't working if a large slice of your traffic isn't actually on your servers?
Sure, they're on your site, maybe even buying. But, you have no idea what is pushing them to take that step. You're flying blind basically. Is that what you want? I didn't think so.
Next: The implications here... >>
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