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Why Google Web Accelerator Is (Very) Bad For Your Business
By: Jonathan Cook
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    Table of Contents:
  • Why Google Web Accelerator Is (Very) Bad For Your Business
  • What if you...
  • The implications here...

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    Why Google Web Accelerator Is (Very) Bad For Your Business

    (Page 1 of 3 )

    Google's production is truly a thing of wonder. They are constantly churning out new tools that are truly fascinating, even useful.They're also very controversial. Google Maps' expansion to include street views of addresses has angered more than one resident. The prospect of people finding out you don't live in that Brownstone you're always talking about isn't a welcome one.

    Google's Web Accelerator goes one step further by striking truly home - in your business pocketbook. Basically it boils down to 2 big reasons why it could hurt you, especially if its popularity spreads. You might be saying "Only 2 reasons? That's it. Doesn't sound like a big deal." Maybe, but that's like saying the only 2 things bad about being shot is that you might get hurt or die.

    Basically what the Accelerator does is this - when someone searching on Google decides to click on a site's listing, instead of actually going to the site, it shows you the cached version of it from Google's servers. What's wrong with that? Plenty.

    #1 Any changes you've made since the last time Google visited are invisible to the visitor. What does that mean? Any special offers, new copy you're testing, corrections you've made - that person sees NONE of them. Suppose you have a new special offer that's converting like gangbusters. The guy using Accelerator won't see that offer if it's not in Google's cached version of your site. That's a lost sale. Considering how much traffic to sites comes through Google, that is a potential disaster for businesses, at least temporarily.

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