Why Businesses Need Search Engine Optimization
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If you have an internet business or are planning to put your homebased business on the internet, you should invest in search engine optimization.Research shows that the amount of traffic (and sales!) you generate depend on how visible you are on the web. Search engine optimization puts you on top of the lists that crawlers generate whenever people look for information related to your site. Without search engine optimization, your website will gather dust.
Look at the facts. The George Institute of Technology said that 85% of website used search engines to find information, while 58% used directories. The Forrester Research replicated the results, with 81% of users using search engines. These two independent surveys affirm that search engine optimization is crucial to hitting the market majority.
Search engine optimization doesn’t just benefit those who make the websites, but those who use them. An NPD survey found that 81% were happy with the results they got when searching the web.
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