Which Search Engines Work Best? - a Pay Per Click Study - When testing, I...
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When testing, I chose the same keywords for each campaign and used separate but exact duplicate lead capture pages. This allowed me to see which keyword buys would give me the highest % of qualified prospects. My focus was the “Cost of Conversion” which was the percentage of people who requested more information about my program (a good prospect). My goal was to get clear indication as to the quality of the traffic coming from each search engine.
By taking the average cost-per-click and looking at the % of prospects that requested more information (Name, Phone # & E-mail Address), it gives me the real cost of a qualified lead. Following are the results:
7Search -$0.67 (CPC) $4.04 - (Cost of Qualified Lead)
Google -$0.83 (CPC) $5.46 - (Cost of Qualified Lead)
MSN- $0.70 (CPC) $6.30 - (Cost of Qualified Lead)
Mamma -$0.34 (CPC) $7.39 - (Cost of Qualified Lead)
Yahoo -$0.81 (CPC) $8.45 - (Cost of Qualified Lead)
Lycos -$0.12 (CPC) $17.14 - (Cost of Qualified Lead)
Go Click -$0.28 (CPC) $20 - (Cost of Qualified Lead)
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