Which Search Engines Work Best? - a Pay Per Click Study
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Letís face it, most people donít track their advertising at all and therefore donít know where their leads or sales are coming from.Iíve talked with dozens of business owners about which online advertising vehicles work best for them. What I usually hear is that they are impressed with the sites that give them the highest number of clicks. Sure, clicks are encouraging, but do they tell the whole story?
No, the number of clicks or the cost per click (average CPC) does not tell the whole story. Not even close. At the end of the day, itís not how much you spend per click that really counts Ė whatís important is how much you spend PER CONVERSION (a truly qualified prospect). And finally, of course, itís the cost per sale that really matters.
I have been doing pay per click campaigns for some time now. The following are my findings after testing pay-per-click campaigns from September 2006 through February 2007 on the following search engines: Google, Yahoo, MSN, Mamma, Lycos, 7Search and GoClick.
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