What`s The Big Deal Over SEO - It goes something...
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It goes something like this. The number of words the public sees on a page is analyzed by search engine robots to determine if there are enough words to be valuable to a web visitor who reads the page. If there are enough words on the visible part of the web page, then the robot evaluates the hidden text (called the source code). It looks for key words, descriptions, web page titles, link content and image descriptions just for starters. If the data qualifies, this invisible web page crawler then compares the overall page content with your entire website to look for a consistent theme. In other words, you can't publish a page about your cat on a site that sells chess sets without breaking the consistent theme rule. Every website must have a consistent theme weaved in and out every web page.
If the web pages pass this evaluation, the robot zips on to calculate all the data in various formats. For example, are there too many keywords on the page as compared to the total number of words on the web page? A comparison of image descriptions and link content also plays a roll. Once all of the various calculations are complete - and this all happens in seconds - the calculated percent of substance is compared to all the other website pages on the Internet asking for the same keyword status. Then the robot determines web page ranking position to be displayed in the search engine 'free found listing' when that one key word is used by a web searcher.
It is easy to see why search engine optimizing web pages is a complex, labor-intensive task that requires up-to-date knowledge of search engine standards and requirements, skill in applying the words to comply as closely as possible with top ranking position, and common sense so as to not go overboard (keyword stuffing a page) getting that web page penalized or banned altogether.
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