What`s The Big Deal Over SEO
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Search engine optimization refers to any practice related to the end goal of improving your web site's position in the search engine 'free found listing.'The reason you want all of your web pages, or at least your most important web pages, search engine optimized zeros in on what nearly every website owner wants: More new business contacts generated from Web traffic!
According to current search engine ranking requirements, keywords and content on the same page must match a particular set of criteria. Basically, this means - for example - that for every 500 words on a page, you might only be able to write the same keyword 5 or 6 times to maintain the balance required by search engines. But simply adding the keyword to the body of the page is not the only factor. The page title and description (among others) are also factors. It's obvious that every keyword you have for your site can't be positioned accurately in each relevant place on one page. Each keyword, keyword phrase, or keyword set needs its own page to effectively return web traffic to your site.
Keyword stuffing is a big ouch! Repeating your keyword 30 or 40 times in the content is called keyword stuffing, and it gets your web page penalized or banned altogether from search results. It's just common sense not to engage in keyword stuffing. Limit the number of keywords on each of your web pages, and develop individual web pages for each of your most important keywords.
Requirements and standards change rapidly. At this writing, if the web page is unique and if crawlers determine that the page offers viewers substantive content, it passes the first test for ranking.
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