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SEARCH ENGINE TRICKS

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?
By: Brad Callen
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    2005-05-11

    Table of Contents:
  • What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?
  • In fact, the...
  • Contrasting evidence from...
  • Understanding Search Engines...
  • However, if you...
  • Avoid black-hat...

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    What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?


    (Page 1 of 6 )

    Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.You guessed it... What is the Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you'll be an expert on the good 'ole Google Sandbox Theory and you'll know how to combat its effects. So, pay close attention. This is some very important stuff.

    Before I start explaining what the Google Sandbox theory is, let me make a few things clear:

    The Google Sandbox theory is just that, a theory, and is without official confirmations from Google or the benefit of years of observation.

    The Google Sandbox theory has been floating around since summer 2004, and has only really gained steam after February 4, 2005 , after a major Google index update (something known as the old Google dance).

    Without being able to verify the existence of a Sandbox, much less its features, it becomes very hard to devise strategies to combat its effects.

    Almost everything that you will read on the Internet on the Google Sandbox theory is conjecture, pieced together from individual experiences and not from a wide-scale objective controlled experiment with hundreds of websites (something that would obviously help in determining the nature of the Sandbox, but is inherently impractical given the demand on resources).

    Thus, as I'll be discussing towards the end, it's important that you focus on ‘good' search engine optimization techniques and not place too much emphasis on quick ‘get-out-of-jail' schemes which are, after all, only going to last until the next big Google update.

    What is the Google Sandbox Theory?

    There are several theories that attempt explain the Google Sandbox effect. Essentially, the problem is simple. Webmasters around the world began to notice that their new websites, optimized and chock full of inbound links, were not ranking well for their selected keywords.

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