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What Does Google Want?
By: KC Morgan
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    Table of Contents:
  • What Does Google Want?
  • Keyword Usage
  • Links and Lists
  • Donít Neglect Your META

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    What Does Google Want? - Donít Neglect Your META

    (Page 4 of 4 )

    Not all sites are recognized by Google. The search engine combs your site for keywords only after it checks one important element - your META tags. This is the html code you use to make your site recognizable to the search engines. You will include a list of the keywords and phrases your site displays and a short description of the site itself within these tags.

    This site description will be available every time your site appears in a list of Google results. Make sure the predominant keywords of your site are within this description, and make sure you use your best content efforts on these tags. Everyone who searches for your site on Google will view this description, so make sure itís something that will attract attention.

    Editor's note: do not use the keyword meta tag, since the search engines now ignore it because it has been abused so much in the past. It has been shown that Google will sometimes display the content of the description meta tag on its results pages, however, so it is worth writing an attractive description. 

    Another Way to Get Rank

    Every time you search with Google, a second list of results will appear on the right-hand side of the page. These are sponsored links, placed there through pay per click programs such as Google AdSense. With these programs, you create ads (links to your site) built around popular keywords. When these keywords are searched through Google, your ads will appear as a sponsored link (and you will be required to pay an agreed-upon sum per the terms of the contract). With programs like this, you donít have to optimize your pages to achieve a well-placed Google ranking.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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