What Does Google Want? - Don’t Neglect Your META
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Not all sites are recognized by Google. The search engine combs your site for keywords only after it checks one important element - your META tags. This is the html code you use to make your site recognizable to the search engines. You will include a list of the keywords and phrases your site displays and a short description of the site itself within these tags.
This site description will be available every time your site appears in a list of Google results. Make sure the predominant keywords of your site are within this description, and make sure you use your best content efforts on these tags. Everyone who searches for your site on Google will view this description, so make sure it’s something that will attract attention.
Editor's note: do not use the keyword meta tag, since the search engines now ignore it because it has been abused so much in the past. It has been shown that Google will sometimes display the content of the description meta tag on its results pages, however, so it is worth writing an attractive description.
Another Way to Get Rank
Every time you search with Google, a second list of results will appear on the right-hand side of the page. These are sponsored links, placed there through pay per click programs such as Google AdSense. With these programs, you create ads (links to your site) built around popular keywords. When these keywords are searched through Google, your ads will appear as a sponsored link (and you will be required to pay an agreed-upon sum per the terms of the contract). With programs like this, you don’t have to optimize your pages to achieve a well-placed Google ranking.
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