What Does Google Want? - Keyword Usage
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Keywords are the all-important vehicle for Google and all other search engines. But donít focus on a single word or pair of words when creating your content. Remember, Google searches everything, so you should use everything you can. Use longer keyword phrases and sentences to display popular words. For instance, instead of focusing on the words make money, create content with the phrase how to make money. This way, Google will still search your pages for the words make money, but now youíll get hits for the longer phrase as well.
The High-Ranking Sites
Almost any keyword phrase or collection of words can be found on pages on the Internet, and engines like Google do the work of sorting them out by relevancy in relation to your search. You spend a lot of time on your own siteís content and put a whole lot of thought into your keywords. SoÖwhy isnít yours listed among the high-ranking sites when you search for your own key phrases?
If you find your site is habitually low on search results and you wish it wasnít so, you need to know what Google wants. Solve this mystery and youíll find that achieving a better ranking is easier than you think.
No one knows what your site is about better than yourself. You know your content and you know your keywords; now, take the time to search for them. Type in your own key phrases and see how they stack up against the competition. But donít stop there; go ahead and check out the competition, too. Donít hold back from viewing the most popular (by Google standards) sites for your own siteís keywords and phrases. To know what Google wants, you have to know the competition.
Want to join the ranks of those high-ranking sites? Youíll find that Google wants more than just readable content. Include these popular elements in your own pages to improve your standings.
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