Search Engine Tricks

  Homes arrow Search Engine Tricks arrow Were You Bamboozled by Google?
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
SEARCH ENGINE TRICKS

Were You Bamboozled by Google?
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-09-14

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Were You Bamboozled by Google?
    by Diane Hughes

    It’s still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure what’s going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), you’d be wise to take action to prevent it now.

    So many people were screaming (and still are) about losing tons of business due to Google’s updates. Some have reported 30%, 50%, or even total losses. What can you do? After all, you’re at the mercy of Google, right? WRONG!

    Why Do Rankings Keep Changing?

    Google, like many other engines, changes its algorithm (formula for calculating who ranks where) from time-to-time in an effort to filter out spammers and deliver the most relevant search results possible.

    Google has had updates since its very beginning. But now, depending on which theory you choose to believe, they are making more advancements that require more updates. This means, even if you rank at #1 this week, you might not make the top 30 next week.

    How Do You Protect Yourself From Updates?

    Diversify! It is never a good idea to have all your income generated by one source. You wouldn’t depend on having all of your retirement savings from one source (that’s exactly why mutual funds are so popular), and you wouldn’t have all of your money in one bank. I mean, really! What if that one source went under? The same principle applies to Internet marketing.

    While search engines are a phenomenal way to drive traffic to your website, they are most certainly not the only way. In order to ensure you are protected should Google (or whoever is the next "big" search engine) change their formula yet again, you need to create a diversification plan.

    Think of all the outlets that reach your target audience. Investigate each one to see how feasible it would be to market your site through those channels. Then implement a plan that includes several advertising avenues (including search engines) that - as a whole - generates as much (or more) business as you originally received from Google. That way, should one of these channels go down, your business would only be slightly affected.

    Don’t stop there! Twice a year you’ll want to go over your plan and be sure that everything is working, as it should. If one outlet begins to dwindle in its response, look into finding a replacement. This way you are never taken by surprise.

    Once you have your diversification plan working for you, you will be in a much better position to be rest assured that the business you receive will be there for the long haul. You will also feel more comfortable that no one organization can cause the tremendous damage Google has caused and could cause again.

    --------------------------------------

    Diane C. Hughes * ProBizTips.com

    FREE Report: Amazingly Simple (Yet Super Powerful)
    Ways To Skyrocket Your Sales And Build Your Business
    Into A Tower of Profits! ==>> http://madmarketer.com/diane


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Search Engine Tricks Articles
    More By Developer Shed

       

    SEARCH ENGINE TRICKS ARTICLES

    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap