Website Positioning and Search Engine Ranking. Tutorial 1: Website Submission - Each search engine...
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Each search engine and directory has their own specifications for manual website submission. MSN and Yahoo require you only to input your website URL, while Google asks you also to include some keywords relevant to your website (we will look at keywords directly in tutorial 3).
Directory submission is a little different to search engine submission in that a number of concise details are needed in order for successful inclusion into their pages. DMOZ requires a brief description of your website when submitting and Zeal asks for both content and keywords when applying a manual submission. When submitting your website into directories, it is vital that you chose a category relevant to your website's content in order to even be considered for inclusion. It is best to research the directory subjects until you find the absolute perfect category for your website. For example, if your website offers a specific service in a specific region, let us say a florist in South London, find a category which details your service and location such as : "Regional: Europe: United Kingdom: Business and Economy: Agriculture and Forestry: Horticulture: Flowers and Floristry" rather than "Shopping: Flowers: Florist". Once you have found your targeted category you now need to submit your website for the human editors to review. When submitting your website description, be very specific of your content and keep in mind the category you are submitting to. Using our example site, a good description would be "London florist stocking flowers for all occasions. Floral gift baskets and arrangements for weddings, anniversaries and special holidays." Do not fall into the trap of using the description to list all keywords, just focus on one or two targeted keywords and do not be repetitive.
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