Want to Optimize? Simplify for Search Engines - Simplify to Optimize
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Hey, you’re only human…and so is everyone else who tries to use a search. Suppose the traffic that’s looking for Web design information, potentially from your site, makes a mistake when they start searching?
Some search engines, like Google, will offer a link when they think a mistake has been made. However, even Google will display results anyway.
Users may skip right past the correction and continue their search anyway, which could leave your site out in the cold. How do you know if you’re choosing the right keywords? Are you choosing keywords that reflect all the searches your traffic might use? Start simplifying.
Most Internet traffic is moving quickly, scanning pages and moving on within moments. They’re performing searches, watching video and cruising the ‘Net all at the same time. They don’t have time to enter complex phrases or worry too much about fine-tuning their search terms. Remember that the Internet is all about instant gratification. This leaves little time to type.
Focus on short one, two and three-word phrases -- because often, this is all traffic types when looking for any given topic or piece of information. Keep your words short and easy to spell at all times. There’s no need to focus on lengthy, complicated keywords because it isn’t likely many people will seek these words out for their terms. Keep it simple -- and account for mistakes. This is the best thing you can do to optimize your pages.
Internet traffic is moving quickly and searching fast, which means they don’t always have time to spell-check themselves or use a multi-syllable word when a four-letter one will do. Reduce your site’s main themes into their simplest terms and topics. If you’re writing about visual effects for Web pages, don’t use those terms for SEO purposes; use something simple, like add images to your site. See the difference?
Search engines can be very complex in the way they scan pages, sift results and sort out an order for each site that’s listed. Internet users, however, like to keep things simple. They’re moving fast and they’re scanning almost as quickly as the search engines themselves. Keep your main phrases short, your keywords simple and don’t forget to factor in basic human error. Hey, we all make mistakes…just try not to make them when it comes to your site’s SEO.
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