Want to Optimize? Simplify for Search Engines
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If you think search engine optimization is just about keyword repetition, you’d better think again. Repeating words and writing content that’s built around certain phrases isn’t always enough to get attention from traffic. In fact, many Webmasters are guilty of over
thinking their SEO. You really want to optimize your Web site? Find out why simple really is better when it comes to applying SEO practices to your pages.
If you want to optimize your pages, you might have to simplify for search engines to notice you. The Internet has become extremely sophisticated, and even your standard search engines are capable of amazing things, but the average Internet user is still the same.
Remember that old adage "keep it simple"? Always stick to that, especially when your goal is SEO. Learn more about choosing the right keywords, and why the ones you have might already be far too complex.
How Search Engines Work
Looking to get the most out of your Web site and optimize your pages to their fullest potential? You need to learn more about the art of looking online, or how search engines work, before you move forward with SEO practices on your site. Think you’re choosing the right keywords? Start learning how the search engines think first.
Search engines themselves seem pretty simple, and they’re certainly simple to use, but search engines are actually fairly complex. Based upon the words any given user might type into that blank field, the search engine then very quickly scans pages all over the Internet to find the best possible matches.
Search engines don’t simply look for words that are repeated over and over, though this is actually a very common belief. These days, search engines are smart enough to measure the words they’re looking for against the content that surrounds these words.
In other words, search engines check to be sure they’re giving Internet users real content, rather than a page that’s stuffed with nothing but random words. In this way, search engines help ensure that usable, readable pages will be produced when Internet traffic is searching for something online.
Even this isn’t the limit of a search engine’s capabilities, however. Search engines take this scanning, searching and site-sorting yet one step further. During these scans where search engines match searched terms against online pages, they will also check other factors, including link density. Pages displaying good link density -- not overpowering density -- will rate higher among search engines than those that don’t.
Search engines are scanning everything about your site’s content. Above all, however, they’re looking for the search terms that are entered by online traffic. You want to get the attention of the search engines? Focus on SEO by focusing on those who are doing the searching online.
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