Using Keyword Density for Google AdSense
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With the decline of meta-tags, keyword density ranges have become very important. They’ve also become very controversial.Here’s the thing: you want a high enough keyword density—at least 7%--that your keywords rank highly in the bigger search engines, such as Google, Yahoo, DogPile, and HotBot.
But, you don’t want your keyword densities so high that they turn your content into over-hyped gobbledygook, nor do you want to raise a red flag when the spiders come crawling over your content. If your keyword density is 20% or more, the search engine will most likely red-flag you for “keyword stuffing” and penalize you by moving you down in the search results.
Thus, keyword density ranges are controversial. To make things worse, different search engines have different algorithms. One of them might thing an SEO keyword density of 18% is fine, another may not.
The only way a search engine can figure out just what your page is about is to search for the keywords you use. Those keywords don't necessarily have to be right there on the page—they can be in the title and in links that will lead to the page. Having said that, though, keywords that appear on your page are certainly the most common way that search engines use to decide what your page is all about. Keyword density refers to the ratio of keywords to the total number of words on the page.
Now I want you to look again at the paragraph above. There are 95 words total, and I used the word "keywords" exactly five times. The keyword ratio for the paragraph, then, is 5 divided by 95 times 100, or about 5.26%. Easy math, correct? You bet.
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