Unlock Adword Secrets with Keyword Generation
by Scott Foreman
While there are many ways to make your home-based, internet
marketing business soar, there are few that are as easy to
start as Google Adwords. This week we continue with the
final article in our 'Google Adwords Will Change the World'
series. If you didn’t catch the other two, check them out
Google Adwords Will Change the World? Maybe and maybe not,
but I'll bet that if you put in the time and effort,
they’ll change YOUR world. They have mine. Besides, they’re
a fun way to be creative and lucrative at the same time.
This week we talk about generating keywords. Next to finding
the right Affiliate product to promote, finding the right
keywords can be the most difficult part of your Adwords
experience. Not to worry, however, because there are an
increasing number of tools and sources for you to generate a
good, solid keyword list. Sit down, grab a legal pad, and
let’s get moving.
The absolute most important resource you have is easy. It’s
you. When you come up with a product to promote, pretend you
were trying to look for whatever need the product satisfies.
What would you look up? When you’re typing the most obvious
keywords, what else comes to mind? Is the keyword or phrase
tough to spell? Make sure you use the misspelling as well.
You aren’t the only one that stumbles on tough words.
Then come the keyword generators. There are a bunch of good
sites that will help you in your quest to find good
keywords. There are the free: Google’s keyword suggestion
tool, Overture’s keyword suggestion tool, and Google’s Set
tool that will give you additional ideas. Then, there are
the not-so-free, but very good: Adword Analyzer, WordTracker
(with a free version available), and others.
Next, make sure that you are trying all the different
variations of the word. Did you use plural and singular? How
about pushing the phrase together with no spaces, like
‘runningshoes’ instead of ‘running shoes.’ Depending on the
word or phrase there can be a ton of misspellings or common
typos, like ‘learn to play gitar’ (where guitar is obviously
spelled incorrectly). Don’t forget the good, ole Thesaurus.
That resource never fails to give me new ideas for the words
I’m bidding on.
Also, if your product has a large internet presence, use the
URL as a search term. You would be surprised how many people
type the web address into their search engine instead of the
web browser address bar. Example: for a music related
campaign, try ‘www music com.’ It might just be cheap and
If your product could be geographic, use location names. For
instance, if you’re promoting an ebook on learning Spanish,
try keywords in different cities such as ‘learn Spanish in
Chicago’ or ‘Las Vegas Spanish lessons.’
If your product can be associated with a person of any
notoriety, use their name as a keyword even if they don’t
have anything to do with the product. For example, you may
be trying to promote a book that teaches drumming. One of
your keywords, might be ‘Vinnie Colaiuta,’ a huge name in
drumming for several decades. Even though he has nothing to
do with the ebook, people searching for Vinnie may also be
searching for an instructional book like the one you are
Honestly, these tools and ideas only scratch the surface of
where you can find good, cheap, and effective keywords for
your Adwords campaigns. Does it take work that sometimes
seems fruitless? Yes, but there are times when you find the
right product with the right keywords and then the money
streams in like broken dam. They’re out there just waiting
for you to pick them up.
Remember, be good to yourself and never underestimate the
power associated with the intensity of your passion.
Wishing you Success,
Wayne and Scott Foreman are co-owners of
This Secret Book Made Terry Dean Rich!
You Can Get it Free IF you click below now
(you won't believe the simple techniques it
reveals that ANYONE can use)
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