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SEARCH ENGINE TRICKS

Unlock Adword Secrets with Keyword Generation
By: Developer Shed
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    2004-11-22

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    Unlock Adword Secrets with Keyword Generation
    by Scott Foreman

    While there are many ways to make your home-based, internet
    marketing business soar, there are few that are as easy to
    start as Google Adwords. This week we continue with the
    final article in our 'Google Adwords Will Change the World'
    series. If you didn’t catch the other two, check them out
    here: www.build-passive-income.com/subscribe

    Google Adwords Will Change the World? Maybe and maybe not,
    but I'll bet that if you put in the time and effort,
    they’ll change YOUR world. They have mine. Besides, they’re
    a fun way to be creative and lucrative at the same time.

    This week we talk about generating keywords. Next to finding
    the right Affiliate product to promote, finding the right
    keywords can be the most difficult part of your Adwords
    experience. Not to worry, however, because there are an
    increasing number of tools and sources for you to generate a
    good, solid keyword list. Sit down, grab a legal pad, and
    let’s get moving.

    The absolute most important resource you have is easy. It’s
    you. When you come up with a product to promote, pretend you
    were trying to look for whatever need the product satisfies.
    What would you look up? When you’re typing the most obvious
    keywords, what else comes to mind? Is the keyword or phrase
    tough to spell? Make sure you use the misspelling as well.
    You aren’t the only one that stumbles on tough words.

    Then come the keyword generators. There are a bunch of good
    sites that will help you in your quest to find good
    keywords. There are the free: Google’s keyword suggestion
    tool, Overture’s keyword suggestion tool, and Google’s Set
    tool that will give you additional ideas. Then, there are
    the not-so-free, but very good: Adword Analyzer, WordTracker
    (with a free version available), and others.

    Next, make sure that you are trying all the different
    variations of the word. Did you use plural and singular? How
    about pushing the phrase together with no spaces, like
    ‘runningshoes’ instead of ‘running shoes.’ Depending on the
    word or phrase there can be a ton of misspellings or common
    typos, like ‘learn to play gitar’ (where guitar is obviously
    spelled incorrectly). Don’t forget the good, ole Thesaurus.
    That resource never fails to give me new ideas for the words
    I’m bidding on.

    Also, if your product has a large internet presence, use the
    URL as a search term. You would be surprised how many people
    type the web address into their search engine instead of the
    web browser address bar. Example: for a music related
    campaign, try ‘www music com.’ It might just be cheap and
    popular.

    If your product could be geographic, use location names. For
    instance, if you’re promoting an ebook on learning Spanish,
    try keywords in different cities such as ‘learn Spanish in
    Chicago’ or ‘Las Vegas Spanish lessons.’

    If your product can be associated with a person of any
    notoriety, use their name as a keyword even if they don’t
    have anything to do with the product. For example, you may
    be trying to promote a book that teaches drumming. One of
    your keywords, might be ‘Vinnie Colaiuta,’ a huge name in
    drumming for several decades. Even though he has nothing to
    do with the ebook, people searching for Vinnie may also be
    searching for an instructional book like the one you are
    promoting.

    Honestly, these tools and ideas only scratch the surface of
    where you can find good, cheap, and effective keywords for
    your Adwords campaigns. Does it take work that sometimes
    seems fruitless? Yes, but there are times when you find the
    right product with the right keywords and then the money
    streams in like broken dam. They’re out there just waiting
    for you to pick them up.

    Remember, be good to yourself and never underestimate the
    power associated with the intensity of your passion.

    Wishing you Success,

    Scott Foreman
    scott@build-passive-income.com
    ==========================================================
    Wayne and Scott Foreman are co-owners of
    www.build-passive-income.com

    This Secret Book Made Terry Dean Rich!
    You Can Get it Free IF you click below now
    (you won't believe the simple techniques it
    reveals that ANYONE can use)
    http://www.Build-Passive-Income.com/secret

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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