Search Engine Tricks

  Homes arrow Search Engine Tricks arrow Understanding Search Engines Part Two: Five t...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
SEARCH ENGINE TRICKS

Understanding Search Engines Part Two: Five tips to improve your chances with Google et al.
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2003-11-10

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Understanding Search Engines Part Two: Five tips to improve your chances with Google et al.
    by David Leonhardt

    "Dear David: I just created a website on baby toy safety. What
    should I do to make sure gazillions of people find me through the
    search engines?"

    I can't promise you gazillions, but there are a few things you
    should do to make it easy for search engines to find you. I
    assume you have already decided to submit your site to the major
    search engines and directories. I assume that you will develop
    some sort of linking strategy (hopefully a better strategy than
    most websites use today). I also assume you will have picked key
    search terms for all the pages on your website.

    Beyond that, here are my top five tips for making your website
    easy for those "gazillions" to find it.

    1. A picture might be worth a thousand words, but search engines
    don't read pictures. Make sure your key search terms are written
    out in text, not part of a graphic title you hire somebody to
    prepare for you. That also means you should not just show
    pictures of toys, but also write out the names, and possibly a
    keyword description with the title.

    2. Have several pages of articles related to your website's
    topic. Use a different keyword search term for each article.
    For instance, one article might use frequently the term "safe
    toys for babies", while another might use the term "baby safety".

    3. What's the URL of your website? Your name won't help you
    there. Your key search term will. In this instance, I might
    pick www.baby-toy-safety.com, for example (if that is one of your
    top keyword phrases). Hire somebody who knows what he is doing
    to develop the right keyword strategy for you BEFORE you choose
    your domain name.

    4. What's the title of your page? I don't know how many times I
    see titles such as "Article" or "Contact us". Don't expect the
    search engine robots to get all excited about that term. And
    don't expect anybody to search for that term, either. Much
    better to title your page "Free article on safe toys for babies"
    or "Contact the *Baby Toy Expert* today". By the way, this is
    the single most important place to include your keyword phrases.

    5. What about that navigation menu that appears on every single
    page of your website? Does it say "Contact the baby toy expert?"
    Or "about the baby toy expert". Or links about baby toys?"
    Need I say more?

    If your website is about life insurance, you have little hope of
    hitting the front pages of any search engine. "Life insurance" is
    such a competitive search engine marketplace. Unless, of course,
    people are searching for a very specific and rare niche. Even
    then, I suspect you will need much more than these five tips.

    In fact, there are dozens, if not hundreds of things you can do
    to win the search engine race. These top five search engine
    optimization tips are a great start, whatever your website is
    about.

    ABOUT THE AUTHOR IN PLAIN TEXT:

    Discover how to climb the rankings the RIGHT way: Pick up a copy
    of Don't Get Banned By The Search Engines at
    http://thehappyguy.com/SEO.html . Or promote your website with a
    media relations plan at http://thehappyguy.com/publicity-self-
    promotion-report.html or profit from more free publicity ideas
    at http://www.thehappyguy.com/publicity-self-promotion-
    products.html . To optimize your site: info@thehappyguy.com


    ABOUT THE AUTHOR IN HTML

    Discover how to climb the rankings the RIGHT way: Pick up href="http://thehappyguy.com/SEO.html" target="publicity"
    Don't
    Get Banned By The Search Engines. Or promote your website
    with a
    media relations plan or profit from more href="http://www.thehappyguy.com/publicity-self-promotion-
    products.html" target="publicity" title="Free publicity ideas"

    free publicity ideas. To optimize your website:
    href=mailto:info@thehappyguy.com
    email David Leonhardt.


    +++++++++++++++++++++++++++++++++

    David Leonhardt
    The Happy Guy
    Info@TheHappyGuy.com
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Search Engine Tricks Articles
    More By Developer Shed

       

    SEARCH ENGINE TRICKS ARTICLES

    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap