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Understanding Search Engines Part Two: Five tips to improve your chances with Google et al.
By: Developer Shed
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    Understanding Search Engines Part Two: Five tips to improve your chances with Google et al.
    by David Leonhardt

    "Dear David: I just created a website on baby toy safety. What
    should I do to make sure gazillions of people find me through the
    search engines?"

    I can't promise you gazillions, but there are a few things you
    should do to make it easy for search engines to find you. I
    assume you have already decided to submit your site to the major
    search engines and directories. I assume that you will develop
    some sort of linking strategy (hopefully a better strategy than
    most websites use today). I also assume you will have picked key
    search terms for all the pages on your website.

    Beyond that, here are my top five tips for making your website
    easy for those "gazillions" to find it.

    1. A picture might be worth a thousand words, but search engines
    don't read pictures. Make sure your key search terms are written
    out in text, not part of a graphic title you hire somebody to
    prepare for you. That also means you should not just show
    pictures of toys, but also write out the names, and possibly a
    keyword description with the title.

    2. Have several pages of articles related to your website's
    topic. Use a different keyword search term for each article.
    For instance, one article might use frequently the term "safe
    toys for babies", while another might use the term "baby safety".

    3. What's the URL of your website? Your name won't help you
    there. Your key search term will. In this instance, I might
    pick, for example (if that is one of your
    top keyword phrases). Hire somebody who knows what he is doing
    to develop the right keyword strategy for you BEFORE you choose
    your domain name.

    4. What's the title of your page? I don't know how many times I
    see titles such as "Article" or "Contact us". Don't expect the
    search engine robots to get all excited about that term. And
    don't expect anybody to search for that term, either. Much
    better to title your page "Free article on safe toys for babies"
    or "Contact the *Baby Toy Expert* today". By the way, this is
    the single most important place to include your keyword phrases.

    5. What about that navigation menu that appears on every single
    page of your website? Does it say "Contact the baby toy expert?"
    Or "about the baby toy expert". Or links about baby toys?"
    Need I say more?

    If your website is about life insurance, you have little hope of
    hitting the front pages of any search engine. "Life insurance" is
    such a competitive search engine marketplace. Unless, of course,
    people are searching for a very specific and rare niche. Even
    then, I suspect you will need much more than these five tips.

    In fact, there are dozens, if not hundreds of things you can do
    to win the search engine race. These top five search engine
    optimization tips are a great start, whatever your website is


    Discover how to climb the rankings the RIGHT way: Pick up a copy
    of Don't Get Banned By The Search Engines at . Or promote your website with a
    media relations plan at
    promotion-report.html or profit from more free publicity ideas
    products.html . To optimize your site:


    Discover how to climb the rankings the RIGHT way: Pick up href="" target="publicity"
    Get Banned By The Search Engines. Or promote your website
    with a
    media relations plan or profit from more href="
    products.html" target="publicity" title="Free publicity ideas"

    free publicity ideas. To optimize your website:
    email David Leonhardt.


    David Leonhardt
    The Happy Guy
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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