Understanding Google`s Algorithm - Overall, unique, relevant...
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Overall, unique, relevant content is as much a requirement for getting high listings as getting high quality links to your site, if not more so. Focus on both equally, and make sure both your content and your links page are updated monthly at the very least. Ideally, you would want a high volume of incoming links being added daily, as well as site updates with fresh content, but if you don't have the time or energy for the constant writing and editing of your site, you should still be okay. Just remember, you will only get out of the algorithm what you put into it.
Other Optimization Tips
Generally, just try and be careful on how you promote your website, and how it appears to Google in the first place. If you keep your site clean and updated often and your whois information current, you should have no problem getting decent listings on desired keywords. Just make sure your site in no way resembles a Spam site, either through falsified contact information or physical address, or through the amount of keywords used on each page, or having your domain name registered for only one year.
For more detailed information on strategies and tips for utilizing the Google Algorithm, refer to Advanced Uses for the Google Algorithm.
You can see other articles by Claude Beavers on this topic at: SuperFaster.com - Free Search Engine Optimization Articles and Resources
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