Twelve Steps to Higher Search Engine Placement - Avoid the Penalty...
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10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services
Page Redirects - not necessarily a major penalty, but can cause loss of ranking
Frames on Main Page - not necessarily a major penalty, but can cause loss of ranking
Flash Movie on Main Page - not necessarily a major penalty, but can cause loss of ranking
My advice: Keep in mind that search engines are intelligent software. When they visit a page they try to determine what the page is about, relying primarily on the titles, headlines, text, links, and images on the page. That's why it is important to focus on those elements, and avoid the ones that can put you in the penalty box.
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