Twelve Steps to Higher Search Engine Placement - Use the Title...
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8. Use the Title tag on links. Search engines look at all text on the site, including the title tag on the links on your site. Most sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.
My advice - Check out how the pages on my site have a left navigation menu filled with department names. I try to make these names keywords for my site, and the link to the departments all make use of the title tag. Doing it this way means that the search engine ranks the department names twice. Once as text, and again as a Link Title Tag.
9. Provide a Link Trail. Search engines coming to your site follow the links on the front page that lead into your site. These links should provide a 2 level trail to all pages on your site. If you don't provide a link trail, the search engines probably won't find all your pages. (And even if you do provide a 'link trail' - if you use the same title tag and Meta tags on your pages, the search engine may ignore all the pages beyond the first one.)
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
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