Twelve Steps to Higher Search Engine Placement - Use Keywords in...
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5. Use Keywords in page headlines. Page headlines are important - to your visitor as well as to search engines. Use short keyword phrases, including hot button words and phrases. Avoid 'fluff' and generic words.
My advice - use a strong headline on the page, and use the same headline in the title tag.
6. Use interesting text. Search engines actually count all the words on a webpage, then rank those words by frequency of use. The more often you use a word or phrase(up to a point), the higher you will rank with that word or phrase in the search engine. For that reason, be sure to include words or phrases that are likely to be searched for on your pages.
My advice - Keep your text short, on topic, and packed full of keywords. Avoid useless and meaningless words, and certain phrases that will place you in the penalty box.
7. Use the AlT tags on all images. Search engines are starting to index sites by the images found on the site. They accomplish this by looking at all the image tags on the page, and cataloging the ALT tags accompanying the image. Obviously if you don't use the ALT tag, then images on your site won't be properly cataloged. When using the alt tag, be sure to use a keyword or phrase describing the content of the image.
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