Twelve Steps to Higher Search Engine Placement - Use Meta tags...
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3. Use Meta tags. By now just about everyone knows about Meta tags. These are commands you can place in the html on your web page to help the search engines categorize what your page is about. The two most important Meta Tags are 'Keyword' and 'Description'. The description Meta tag should describe what is on the particular page, and the keyword Meta tag should include the important key words from the page. Avoid using 'fluff' words and phrases as these will be ignored by the site.
Warning: If the keywords in the Meta keyword line are not found within the text on the web page, some search engines will penalize the page or simply not list it. This is done to prevent 'meta tag' spoofing.
My advice - have a different Meta description tag on every page. And be sure that keywords in the keyword tags are used on the page.
4. Optimize your Title tag. Many search engines give considerable weight to the html title tag on the page. It is the first element the search engine will scan and weight. Not including a title instantly reduces the search engine ranking your page will receive. When yo create a title tag, include keywords and write it to catch the attention of the users be scanning lengthy lists of titles in search engine results.
For higher ranking, make sure the title tag matches headline text on the page. And be sure to use a different title tag for each page on your site. (Pages with the same title tag will often be ignored.)
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