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SEARCH ENGINE TRICKS

Top Search Engine Ranking Using Content Management Systems
By: Developer Shed
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    2004-06-01

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    Top Search Engine Ranking Using Content Management Systems
    by Mufad

    What Is A CMS?

     

    A Content Management System (CMS) allows you to add, edit ordelete content to your website without having to create and format the pagesmanually. All the pages get generated on the fly, theCMS application picks the template, adds the headers and footers, generates themenus and blocks for your page and then automatically renders the page.

    The main reason people hesitate to use CMS is because theythink a CMS site will not perform well with search engines. But when used properly,CMS can actually help with scoring points with the search engines. This articleshows you how.

     

    We all know that content is king and that the primaryfunction of today’s Internet is to deliver content to those that areseeking it. CMS allows you to easily manage multiple pages on your site, categorizedinto appropriate topics and categories.

     

    While it is a fact that most free CMS’s available werenot designed with the search engine spider in mind, CMS applications areflexible and can be tweaked to help you gain a top rankings with searchengines.

     

    How Do You Customize A CMS Application To Improve SearchEngine Rankings?

     

    First, there is the issue of dynamic URLs. Most CMS’swill generate URLs with parameters embedded into them.As an example, each article link on your site may look like this:

     

    http://yoursite.com/modules.php?op=modload&name=News&file=article&sid=35&SESSIONID=200dbf5df81843102bc2ba2560207841

     

    Not only does it look ugly, the search engines probably won’tspider it. It’s is best to cast that URL, into something like this:

     

    http://yoursite.com/article35.html

     

    This can be achieved by making use of the web server modulecalled mod-rewrite

    To use this, you’ll need to add a rule to your.htaccess file using regular expressions to convert the URL. The following 2lines added to your .htaccess file (in your document root) will achieve the URLconversion for the example above.

     

    RewriteEngine on

    RewriteRule ^article([1-9][0-9]*).*modules.php?op=modload&name=News&file=article&sid=$1

     

     

    For more details on mod-rewrite, have a look at http://powersitesystem.com/article1.html

     

    The session id is usually not necessary in the URL. Mostusers have cookies enabled so CMS can store the session id using cookies. URL rewritingfor session maintenance can and should be turned off in your web serversettings.

     

     

    Which CMS ApplicationDo You Use?

     

    For my purposes, the PostNuke Open Source Content ManagementSystem works well. But there are many CMS applications available that are opensource and are easy to install. To access a review of the various CMS’savailable see http://biz-whiz.com/article225.html- For a hands-free CMS setup with training to help build a search enginefriendly website see http://powersitesystem.com

     

    Site Navigation

     

    Generally SEO’s feel that having the navigation linksat the bottom or on the right side of your page allow you to position your optimizedcontent towards the beginning of your html page, but users are accustomed tonaturally look for a navigation menu towards the top left of the page. Attentionto the anchor text used in the navigation links is important because theselinks will appear on all the pages of your site.

     

    Islands of Related Content

     

    When you add content to your CMS, you would classify it intoa topic. A CMS like PostNuke, allows you to choose a category and a topic foreach article that you add. The CMS will automatically create links in thechosen category page and topics page. If you define your topics and yourcategories properly, you can create a brilliant linking strategy.

     

    Conclusion

     

    Setting up a CMS managed website that can achieve goodsearch engine rankings is possible if you take care of the key factors as outlinedabove. For proof that a properly customized CMS application can help you togain top search engine rankings see the links in the signature below.

     

    About the Author

     

    Mufad has successfully setup a high ranking work at homecommunity that ranks on top for “work at home” and “homebusiness” at http://biz-whiz.com using CMS. He provides his clients witha template driven website setup using a search engine friendly CMS athttp://powersitesystem.com

     

    This article May be Reproduced provided the signature isincluded and links are left intact.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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