Top 10 Tips To Boost Your Google Adwords Performance - Managing your budget...
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6) Managing your budget
In order to get the best from your daily budget I would suggest on starting with a low budget to begin with. This way you can ensure you are bidding on the right keywords at a cost-effective price without losing too much money. I would strongly suggest defining a separate value for content network bids as these should be achieved at a lower value than the search network. Once a positive ROI is being achieved you can then think about increasing the daily budget.
7) Choosing your Ad Text
Entice users to your site with a genuine interest in your business by describing what you can offer and why it can benefit them. Whenever possible it is also useful to raise your quality score by including the keywords within the ad title or description and by using action keywords such as register, sign-up or browse so that the user knows what to expect on the next page. A high quality score will help to improve the relevancy of your ad which can result in your ad ranking higher than a competitor with a larger bid. For large accounts a quick trick is to use {KeyWord:Default Text}, this will insert the keyword from your AdGroup into your ad text providing that it is within the character limit, otherwise it will use the default text defined.
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