Search Engine Tricks

  Homes arrow Search Engine Tricks arrow To Be an SEO, Start With What You Know
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

To Be an SEO, Start With What You Know
By: terri
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 1

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article



    It's not too unusual for a site owner to get so interested in the search engine optimization work they're doing for their own site that they consider a change of profession. I've seen it happen on the SEO Chat forums. This leads to an important question: how do you break into the field of SEO?

    Mike Moran notes that he gets that question all the time. I'm not surprised. As a field, SEO has been growing along with the Internet – and in this economy, any area that's actually growing will attract interest. Unfortunately for those who ask the question, there's no “canned answer that will unlock the secret” to a career in SEO, according to Moran.

    On the other hand, there are opportunities now that might not have existed before. Moran explained that “SEO is no longer some kind of monolithic profession, where you must know every part of it to get a job.” In some ways, it's becoming more like accounting. A bookkeeper doesn't need to know every single detail of corporate accounting to make a living; an accountant who serves mostly individuals doesn't need to know a lot about taxes for businesses; an accountant with small businesses for clients doesn't need to know much about how big companies like IBM do their taxes. Professionals specialize; that's become true in the field of search engine optimization as well.

    That's why there's no canned answer to the question of how one breaks into SEO. You need to start with what YOU know, and not bemoan what you don't have. Moran wrote that a lot of people who ask him how to start their SEO career express concerns because they don't have a technical background. Sometimes they're worried because they don't have a marketing background. Those factors don't need to hold you back.

    So what do you already know? If you have experience in direct marketing, you can take the statistics and such you've learned to get a handle on search analytics. If you've worked in public relations, you can climb aboard the social media bandwagon with campaigns on Facebook, Google+ and Twitter, and/or write blogs. Copy writers can optimize regular site content or create ads for paid search and pay-per-click campaigns such as Google AdWords. And if you develop websites or do other programming, you can learn about the structural issues that cause websites to rank poorly – and find out how to fix them.

    These are just a few examples of taking what you might already know and figuring out how to apply it to the field of SEO. Here's one more important point to keep in mind as you try to break in: SEO has grown and changed a lot over the years, and will continue to do so. If you want to be successful, you need to be prepared to keep learning in response to those changes. Good luck!

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Search Engine Tricks Articles
    More By terri



    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates


    © 2003-2019 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap