Time To Say Goodbye To Submission Software?
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Itís generally agreed in SEM circles that search engine submission is dead, or at least mass-submission is dead.Firstly, there are only a handful of engines left that are real traffic generators and, secondly, this handful would prefer to find your site than have it forced down their neck. So can someone tell me why are there still submission software titles being sold?
Well, someone did tell me. I recently exchanged a series of emails with Michael Kovnick of Cyberspace HQ, the company behind Addweb, and it provided me with the ideal opportunity to discuss the submission software debate. The latest version of Addweb claims to "Submit your website to thousands of search engines instantly". Now any SEM professional will know that many of these "search engines" will be nothing more than link farms, and the automated submission of websites to should be viewed as an attempt to spam genuine search engines.
To my surprise, Michael agreed. Apparently the team at Cyberspace HQ are well aware of current consensus, but there is a bigger force at play. Like any product, Addweb is a slave to its customers. A couple of years ago Cyberspace HQ decided to move with the times and cut out the 330,000 search engines that it offered automated submission to. The response was instant.
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