The Truth About Google Supplemental Results - So how does...
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So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?
Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.
One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.
In the title tag, take care that you don't use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or "spammy". Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page's content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents'.
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