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The Rule of Three
By: Developer Shed
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    The Rule of Three
    by Jennifer Stewart

    Just what is it about the number three? We have the Holy Trinity
    and the Three Muskateers; the Three Wise Men and the Three Little
    Pigs; the three witches in Macbeth ... spells and incantations from
    all religions use the magic number of three ... and so it goes on ...

    It's a number that crops up all the time in everyday speech: listen
    closely, next time a friend or associate is ticking off options, it
    will nearly always be along the lines of, "... first, there's A,;
    secondly there's B and thirdly, there's C ..." or "I can give you
    three good reasons why we should X ..." (Even the ellipse ... the
    dots used to indicate a pause ... is a series of three dots, no more
    and no less!)

    So, if the number three IS such a powerful force, how can we harness
    this for our advertising purposes?


    You should always use bulleted lists, to make your key points stand out
    in your advertising, so organize your material into threes:
    * give your buyers three reasons to buy your product
    * suggest three benefits
    * offer three different ways to purchase your product
    * give three testimonials from satisfied customers

    Any little advantage you can gain over your competitors helps you to
    increase your business. Try enforcing the Rule of Three in your next

    Jennifer Stewart offers professional writing services for web pages, press
    releases, advertising material, business reports, content for
    autoresponders, technical booklets and articles for newsletters. For those
    who want their own writing double-checked for accuracy, Stewart offers proof reading or full editing.
    Website: Free writing tips:

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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