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SEARCH ENGINE TRICKS

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    2005-06-27

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - To accomplish this...


    (Page 10 of 15 )

    To accomplish this, add Section 508 standards to your document. These standards help users with screen readers and other accessibility issues read your website. Search Engine spiders read these tags and it’s a great advantage to include them in the optimization process. First, the summary attribute. Find and edit each TABLE tag by adding a summary attribute to it. This is used to describe the content in the given table. Study the information and include a very brief description of the contents in the table. If the table contains the site navigation use the following: summary=”Site Navigation”. Once all summary attributes have been added to the table tags, go back and rotate your assigned keywords through the beginning of each attribute. In other words, from the first summary attribute beginning at the top, place the primary keyword, a hyphen, and the brief description from before. For example, if the first table on the site contained the navigation, the summary tag would read [summary=”Primary Keyword – Site Navigation”]. As you continue down the code, rotate your keyword list so you evenly distribute the keywords assigned to the page into all the summary attributes.

     

     

    The next element of the Section 508 standards is the ALT attribute for IMG tags. Unlike the summary attribute, don’t add ALT attributes to every IMG tag. The ALT attribute is alternative text used to describe images if the user has images turned off, utilizes a screen reader, or if for some reason the image location is incorrect and the image does not appear. The only images that should have ALT attributes are ones used in HREF tags or images that need a description, like a life style type picture. In this case, the image would be broken and leave a large blank spot on the page.

     

     

    First, fill in the ALT attributes without using keywords. Make your ALT attributes as short and descriptive as possible. You’re trying to make the ALT attribute’s length less than or equal to the length of your longest term. If the image is being used in an HREF Tag, describe the page that the image links to.

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