<META type=”description” content=”copy of title (possibly more descriptive). Content from the pages body that contains main term. Content from the pages body that contains the secondary term. 250 characters max.”>
<META type=”keywords” content=”list all keywords assigned to page, lowercase, separated by comma and space character”>
<META name=”GOOGLEBOT" content="index, follow">
<META name="Robots" content="index,follow">
<!-- This page contains information about: keyword one, keyword two -->
You’ve developed your website, picked keywords, assigned them to particular pages, developed the content to support the terms, and optimized the HEAD section of your page. Now its time to create the body section, the part of the web page that people will actually be able to view. During this process, follow a first-third rule. That is, any element you can add a keyword to, you’ll add the word to the first third (1/3) of it. This will place important keywords in the most prominent position in the element and thus be assigned a heavier weight than other words.