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The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - Combined, these tags...

    (Page 9 of 15 )

    Combined, these tags make for a well-formatted head section for spiders to read. Once completed, here’s how the head section should look:







    <TITLE>Main keyword – secondary keyword from (2-3 key phrases, 10 – 15 words, 80 characters max)</TITLE>


    <META type=”description” content=”copy of title (possibly more descriptive). Content from the pages body that contains main term. Content from the pages body that contains the secondary term. 250 characters max.”>


    <META type=”keywords” content=”list all keywords assigned to page, lowercase, separated by comma and space character”>


    <META name=”GOOGLEBOT" content="index, follow">


    <META name="Robots" content="index,follow">


    <!-- This page contains information about: keyword one, keyword two -->


    <LINK REL="stylesheet" TYPE="text/css" HREF="(main keyword).css">


    <SCRIPT TYPE="text/javascript" language="JavaScript" src="(main keyword).js"></script>






    HTML Body Optimization


    You’ve developed your website, picked keywords, assigned them to particular pages, developed the content to support the terms, and optimized the HEAD section of your page. Now its time to create the body section, the part of the web page that people will actually be able to view. During this process, follow a first-third rule. That is, any element you can add a keyword to, you’ll add the word to the first third (1/3) of it. This will place important keywords in the most prominent position in the element and thus be assigned a heavier weight than other words.



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