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The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - However, some small...

    (Page 8 of 15 )

    However, some small sites still use it for descriptions in SERPs (Search Engine Result Pages) (Google has also started using this tag recently in their SERP’s.) So using it, without spamming, is recommended. To keep descriptions fewer than 250 characters (spaces included) format them in three parts. The first part is the title of the page, where all the assigned keywords are included. The second part is a sentence from the content of the body that mentions the primary keyword. The third part is a sentence from the body that mentions the secondary term. Grouped together, theMETA description will include a three-sentence description with the primary and secondary keywords mentioned twice. Here is an example of a description tag:



    <META type=”description” content=”Copy of TITLE tag (may be a bit more descriptive version). Content from the pages body that contains primary term. Then content from the pages body that contains the secondary term. 250 characters max.”>



    The often highly spammed META Keyword tag should follow the META Description tag. This tag is very similar to the above mentioned. Only include assigned terms, 2 or 3 that you’ve designated to the page and are trying to optimize. This tag holds very little weight so don’t try to saturate it with other useless terms. Here is an example:



    <META type=”keywords” content=”list all keywords assigned to page, lowercase, separated by comma and space character”>



    When you’re finished, place a comment tag that reads: <!-- This document contains information about: (insert keywords from keyword meta tag --> The comment tag adds very little weight to the overall page, but again, every little bit counts.



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