It’s not a large bonus, but in a highly competitive industry, every little bit helps.
The first tag in the HEAD section should always be the TITLE tag and the title of your web page should be relevant to the theme and topic of the page. Keep it as short as possible, slightly descriptive, and include the keywords assigned to the document. Titles should be 10 to 15 words and under 80 characters. If you want to add the company name, add it at the very end of the tag. Company names don’t normally generate a large amount of traffic (unless you’re Nike or Starbucks) and shouldn’t take up valuable space in prominent spots like the TITLE tag. An example of a proper title tag would be:
The META Description tag follows the TITLE tag. This tag is used by many of the small engines and directories and was once one of the most spammed HTML tags used for ranking a website. For these reasons, spiders for the larger search engines have been programmed to ignore the Description tag.