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SEARCH ENGINE TRICKS

The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 6
    2005-06-27

    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - All CSS and...


    (Page 7 of 15 )

    All CSS and JavaScript information should be placed in external files, and referenced with the following tags:

     

     

    <LINK REL="stylesheet" TYPE="text/css" HREF="">

     

    <SCRIPT TYPE="text/javascript" language="JavaScript" src=""></script>

     

     

    An added bonus comes from using a main keyword for your page as the name of the files. So the above tags would read:

     

     

     <LINK REL="stylesheet" TYPE="text/css" HREF="(primary keyword).css">

     

      <SCRIPT TYPE="text/javascript" language="JavaScript" src="(primary keyword).js"></script>

     

     

    It’s not a large bonus, but in a highly competitive industry, every little bit helps.

     

     

    The first tag in the HEAD section should always be the TITLE tag and the title of your web page should be relevant to the theme and topic of the page. Keep it as short as possible, slightly descriptive, and include the keywords assigned to the document. Titles should be 10 to 15 words and under 80 characters. If you want to add the company name, add it at the very end of the tag. Company names don’t normally generate a large amount of traffic (unless you’re Nike or Starbucks) and shouldn’t take up valuable space in prominent spots like the TITLE tag. An example of a proper title tag would be:

     

     

    <TITLE>Main keyword – secondary keyword from website.com (2-3 key phrases, 10 – 15 words, 80 characters max)</TITLE>

     

     

    The META Description tag follows the TITLE tag. This tag is used by many of the small engines and directories and was once one of the most spammed HTML tags used for ranking a website. For these reasons, spiders for the larger search engines have been programmed to ignore the Description tag.

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