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The Path to Proper On-page Search Engine Optimization
By: Jeff Carpenter
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    Table of Contents:
  • The Path to Proper On-page Search Engine Optimization
  • The solution is...
  • Keyword Research...
  • Keyword Assignment...
  • Again, Oakley is...
  • Notice in the...
  • All CSS and...
  • However, some small...
  • Combined, these tags...
  • To accomplish this...
  • Once all ALT...
  • Lastly, all internal...
  • Spiders can follow...
  • Furthermore, techniques referred...
  • MEA Digital is...

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    The Path to Proper On-page Search Engine Optimization - Notice in the...

    (Page 6 of 15 )

    Notice in the graph, that none of the levels reference any of the other categories. This is essential to maintain proper theme structure throughout the site, as the themes become more detailed, the deeper the user gets into the site.



    Site Content


    For a search engine to give a topic or keyword weight on your website, there must be content pages that discuss the topic and include keywords. In addition, the content cannot be too short or too long. It must provide a user with substantial, relevant information. If it doesn’t, it may not be fully indexed by a spider or filtered out of the result pages. The optimum amount of text for most topics is 300 to 400 words per page, mentioning each keyword 2 or 3 times. This provides a solid keyword density without over-optimizing. This amount of content is relatively easy to create and even easier to read by an end user. After all, if content isn’t worth reading then traffic is worthless.



    You’ll also want to develop unique content on each of your pages. If the content you’re providing is found on another website, search engines won’t direct end users to your site. Why would they when the same information can be found elsewhere? Search Engine Indexes are becoming very large, so duplicate pages and content are commonly filtered out, and original content pages are maintained. So, make sure your content is unique. If you offer similar products or services as your competitors, send a slightly varied message.





    HTML Head Optimization


    To initiate the on-page optimization process, start with the first section of the document. The space between the HEAD tags needs to be as condensed as possible. Spiders want to reach content as soon as possible when reviewing web page code. They read everything too, so removing excess information is vital.

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